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10 Apr 2022

Full-Time UFS Marketing Lead South Africa

Sheila Durban

Job Description

Unilever Food Solutions (UFS) is the foodservice division of Unilever. It leads the dynamic Food Service / B2B market across its categories and has ambitious growth objectives, marketing a range of professional food and beverage products and services to operators across 22 Multi Country Organizations (MCOs) in 72 countries.

South Africa UFS business is accelerating its digital transformation to fuel growth through data driven and technology enabled Go-to-Market (GtM) capabilities. The focus of UFS marketing and sales is to engage with chefs, Operators, Café’s, Deli’s Key Accounts, Hotels and key customers through an integrated communication system via visits by sales representatives and digital touchpoints like the website / Webshop, segmented & personalized campaigns – leading with Purpose in all that we do.

As the UFS Marketing Lead, you will be responsible for delivering the South Africa Marketing growth strategy that contributes to the overall Country Growth Plans. You will be Operator/Customer centric and drive brand-led solutions and services that meet their needs, developing the marketing teams to drive digital excellence across all touchpoints. You will be focused on attracting customers by creating and delivering valuable content and experiences tailored to them.

You Will Be Responsible To
Drive Business Growth Targets for Digital Reach, Penetration & Turn Over
Work closely with the South Africa UFS Leadership team and retail Business Teams to align on marketing led initiatives and strategies
Develop and deliver the Communication and Activation Plan for SA in line with Strategy to support the growth of the core
Deliver innovation executions OTIF aligned with portfolio marketing team
Lead and develop the UFS Marketing team
Understand & drive Full Operator Lifecycle to deliver Customer-centric performance KPIs including Conversion rate & # of digitally engaged operators
Job Summary
Own & Drive Business Growth Targets for Turn Over, Reach & Penetration
Develop and lead customer centric, data-driven marketing vision, strategy and plans.
Uses data and insights (Operator and Customer) to define an aligned customer experience strategy and executes to deliver business results
Defines the overall marketing and brand strategy, content and communication plan
Support the co-creation of the annual IBP plan and ensure this is resourced with focus on Top 10, brand and marketing activities and supporting BMI
Drive the full Operator Lifecycle (understanding the end-to-end buying journey) for all key customer segments. Executes the journeys & omni-channel campaigns on all traffic-driving touchpoints.
Drive lead management process through always on content to deliver exceptional customer experience
Lead the UFS Academy Training program, building strong partnerships and providing localised content to attract and engage new leads
Lead Chefmanship helping to instill this as the culture of UFS across the organisation, working closely with the Chef teams to build Influencer Ambassadors and Culinary training/upskilling for the business
Inspire, lead and develop the marketing team to deliver strong execution, monitoring and optimization of plans
Develops Partner ecosystems to increase reach / content / credibility (Chefs, KOGs, Industry bodies, South African Chefs Associations, Agencies, other Suppliers, etc).
Digital & Data:
Apply the key future fit approaches to drive successful teams which includes agility, speed, community/Squad drive. Drives Data driven decisions in OCTs & other business processes
Technical tools:
Ability To Apply The Following Digital Marketing Tools
Marketo (simple & advanced campaigns)
AEM (including Adobe Assets)
Google Analytics
Business Partnering:
Partners with MD and LT to deliver the best operator experiences to unlock growth. Leads/ supports OCT’s (Operator Conversion Teams) – ensures KPIs are met and participate in idea generation and execution through sales team.

Work closely with the South Africa Business Teams and Global UFS Category & Brand Teams to align, resource and deliver 12Q plans including brand led activities, Innovations, renovations.
Key interfaces: Category & Brand Marketing Teams; Omnichannel Trade Marketing; Chef; Brand & Innovation; Business Excellence; CMI; Customer Development ; External Partnerships; Agencies
Direct reports: Operator Experience Managers, Category & Portfolio Managers, Omni Channel Trade Marketing
Key Requirements
5-8 years of working experience in similar function in FMCG
Proven track record in Marketing & Sales, preferably in the Foodservice Industry
Basics of Marketing Automation
Digital & Social media
Preferable experience within Business to Business Marketing
Industry knowledge for Operator Groups & Trade Customers
Key skills:
Strategy into Action: Develops strategy to drive growth & customer experience
Business Acumen: Deep understanding of sales/marketing funnels, operator lifecycle & marketing automation journeys
Customer Centricity: Deep understanding of customer buying journeys & filtering all business decisions through the eyes of our customer
Creative & persuasive content creation & distribution across a variety of digital channels
Performance measurement & analysis both online & offline
Project management & process management
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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Job Categories: WordPress. Job Types: Full-Time. Job Tags: UFS Marketing Lead South Africa.

Job expires in 82 years.

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