Full-Time Loyalty Marketing Manager
We have an exciting opportunity for a Loyalty Marketing Manager to join our Marketing Team. This role will be based at our Head Office in Cape Town and report to the Customer Experience Executive.
To enhance, manage and grow existing ClubCard base through driving and managing commercial partnerships, delivering on the ClubCard operational plan deliverables through CRM initiatives that enable effective customer retention and acquisition management strategies in building a loyal customer base.
To manage and oversee the promotion and positioning of the ClubCard brand across all channels of customer communication, Clubcard customer acquisition, retention and conversion targets.
To grow and maintain registered active ClubCard memberships by managing and improving the acquisition and retention process and activities to reach set targets as well as reporting (weekly, monthly quarterly and annually) on these measures with the aim of improving customer loyalty
To develop and operationalise various marketing plans across existing and new affinity partnerships that enable more cash back into ClubCard customer’s hands faster (i.e. growing rewards improving customer loyalty)
To develop and execute marketing plans across strategic Clubs within the ClubCard programme, such as Baby Club, Seniors Club, and Youth Club
To manage Clubcard brand content and advertising campaigns across the operations, and document business processes in line with budget considerations
To collect ClubCard customer and marketing insights that inform the marketing strategy and increase ClubCard membership base and conversion of targets
To measure and report on the effectiveness and impact of marketing campaigns through collaboration with the Data Analytics and digital media teams
To deliver loyalty rewards and ensure improved cash back usage
To manage and oversee affinity partner contract negotiations
To grow affinity partner income recovery through enhancement of existing and introducing new affinity partners
To develop Clubcard marketing budget and deliver on the financial plan
To ensure and oversee the quality of information in the Clubcard database and workflow ensuring accurate information and timeous delivery of ClubCards to customers
To ensure knowledge and compliance of ClubCard policies and procedures across all levels of the organisation, its partners and suppliers inclusive of the competition process and the compliance to competition legal requirements, across marketing channels
To maintain a positive, productive service environment which drives a customer-focused culture ultimately improving customer engagement
Job related knowledge:
Customer Service Model/Customer Relations Management knowledge, best practices and methodologies (expert)
Knowledge of Loyalty Programmes to maximise sales (expert)
Knowledge of South African Market Research Association (SAMRA) and its accredited suppliers (expert)
Understanding of market research theory and principles (expert)
Loyalty Programme Management (advanced)
Job related skills:
People management (advanced)
Budget/Financial management (advanced)
Strong attention to detail (advanced)
Good organisation and planning ability (advanced)
Creativity, written and verbal communication and presentation (advanced)
Social media skills (advanced)
Responsive design/marketing (advanced)
Analytics and tech tools (advanced)
Strategic thinking (advanced)
Presentation skills (advanced)
Negotiation skills (advanced)
UX design skills
Entrepreneurship and commercial Thinking
Minimum of 8 years’ experience in marketing (desirable in retail/FMCG marketing), with at least 5 years ‘experience in CRM and or Loyalty programmes
Minimum of 5 years’ experience leading teams and creating motivating and high-performance environment
Degree in Marketing (or relevant discipline)
Postgraduate degree in Marketing
Project management qualification
Leading and Supervising
Persuading and Influencing
Creating and Innovation
Formulating Strategies & Concepts
Adapting and Responding to Change
Delivering results and meeting customers expectations
Adapting and responding to change
Entrepreneurial and commercial thinking
We look for customer-obsessed people with a “can do” attitude that are professional and passionate about their Careers.
Clicks Groups employee value proposition focuses on people, passion and opportunities. We care about and contribute to the well-being of people, the environment and communities, while the group’s growth strategy provides our people with unlimited opportunities.
We endeavour to provide feedback to all candidates whenever possible, however, if you don’t hear from us in 2 weeks, please consider your application unsuccessful.
All positions will be filled in accordance with our Employment Equity.
For more Career opportunities visit our Career Site https://careers.clicksgroup.co.za
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How to ApplyCheck out this job from Clicks Group https://www.linkedin.com/jobs/view/2930515803/
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