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28 Feb 2022

Full-Time Digital Marketing & Communications Manager

Sheila Gauteng

Job Description

The Role

As Digital Marketing & Communications Manager, you will be responsible for implementing and executing both internal & external marketing and communication activities for Industrial Technique, South Africa. You will be reporting directly to the General Manager and working closely with two Divisional Managers.

Your mission will be to grow awareness and increase lead generation, through digital communication channels and marketing automation. This will apply to three brands and four business lines. Our communications strategy includes both online and offline communication channels. It is part of your mission to continuously grow the consistency, quality, efficiency and measure the attractiveness of the communication and marketing content.

Mission

External Communications
Responsible for building the annual communication plan and marketing strategy together with the different Business Line Managers. Ensuring it is executed and in line with business priorities and the yearly budget.
Create a road map for future digital initiatives, including more diverse marketing automation.
Drive and maintain Atlas Copco Industrial Technique content calendar across websites, social media, and all digital channels. Work with our external agency for SEO content and structure.
Create communication & product launch campaigns together with the Business Line Manager.
Create quality marketing content, such as photos, videos, PowerPoint, roll ups, giveaways, web and social media content. Utilize external resources to ensure we have compelling up to date material.
Write and publish quality content which supports sales targets and the overall strategy.
Manage all aspects of our local web site and targeted campaign pages. Perform audits to prevent errors, such as 404’s and other issues that compromise the performance and the user experience.
Responsible for marketing automation strategy, design, and implementation including email template design using Marketo.
Developing monthly reports and dashboards to demonstrate ROI and value creation through digital marketing initiatives.
Become the point of contact between Divisional communication team and customer center communication. You will the local Brand specialist and have to ensure that the local organization follows all corporate brand guidelines and all related social and channel policies from the Atlas Copco Group and related ITBA brands.

Internal Communications
C4C (Cloud for Customer) database management, including development, training, segmentation, and lead assignment.
Support the General Manager with internal staff initiatives such as team building, conferencing and events, as well as various marketing campaigns to support a healthy working environment and team culture.
Manage all online and offline purchasing of branded clothing apparel, giveaways and gifting.
Responsible for internal branding and ensuring alignment with global corporate identity guidelines.
Become the point of contact for media, PR and external suppliers.
Conceptual and operational monitoring of exhibitions or customer days
What we expect of you?

Experience Requirements

You need to be working within a digital communication role for at least 4 years. You have a passion for business-to-business communication and user experience. You also have experience working with value propositions towards customers.

The Successful Applicant Will Have
Hands-on experience with inbound marketing systems, and familiarity with marketing automation practices.
Excellent project management skills and working on multiple parallel projects.
Expert knowledge in the latest in digital and social media channels and how to best leverage for marketing programs, as part of an overall social business strategy.
Experience working in a collaborative B2B environment with Marketing, Product dept. and PR/Media
Solid expertise with google analytics, MS office, Website development/metrics and professional in PowerPoint.
It is necessary that you have worked with both online and offline communications channels and it is a merit if you have experience from an international environment. The successful applicant will have the desire and ability to develop communication plans and take communication to the next level.
Further, we expect you to be eager to learn new technologies when needed.
Educational Requirements

University degree, preferably digital marketing or digital communications related.

Personality Requirements

We are looking for an individual that is self-motivated, enthusiastic and passionate about digital communications. They are positive and host a “can-do” attitude.

You are customer-oriented and results-driven. Furthermore, you are creative and open to new ideas.

You are flexible to adapt communication styles to different audiences and that you are a team player, actively contributing to the team performance, since you will be working with different teams at Atlas Copco, Industrial Technique.

What you can expect from us?

We are a world-leading company in our industry, committed to sustainable productivity, always on the edge of technology and pushing the boundaries. Atlas Copco we believe that passionate people create exceptional things and we encourage lifelong learning where we want to see our people grow and develop new skills as well as competencies and gain new experiences. We pride ourselves in that we have, a truly unique and friendly, family like atmosphere – and a culture known for respectful interaction, ethical behaviour and integrity. An organization that uses diversity as a driver of performance, with many new challenges.

This position is based in : Gauteng, Jet Park

Positions will be filled in line with Atlas Copco Industrial SA (Pty) Ltd Employment Equity Policy and Plan. Preference will be given to members of designated groups that are under- represented.

Where will your passion take you?

At Atlas Copco we believe in challenging the status quo, always looking for a better way. Our leading-edge technology and close customer collaboration enable us to innovate for a sustainable future. We believe that passionate people make it happen. With us, you have the authority to act and many opportunities to create lasting results.

We offer a wide range of interesting job roles and many opportunities to grow. This is where it begins – Join us at the Home of Industrial Ideas.

How to Apply

Check out this job from Atlas Copco https://www.linkedin.com/jobs/view/2942153726/

Job Categories: WordPress. Job Types: Full-Time. Job Tags: Digital Marketing & Communications Manager and manager.

Job expires in 82 years.

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